EXERCISE 2: IDEATION ( Adam Arief bin Hanizam )

 
Mind Map 1: Concept




https://miro.com/app/live-embed/uXjVJdIUgFs=/?embedMode=view_only_without_ui&moveToViewport=-5238%2C-2334%2C10341%2C4679&embedId=951228893114
Logo Design: 



Mind Map 2: Product I ( Kouiki cookie )


https://miro.com/app/live-embed/uXjVJdIUgFs=/?embedMode=view_only_without_ui&moveToViewport=-4646%2C-9303%2C5976%2C2704&embedId=411948629456









Mind Map 3: Product II ( Uro-Uro tea )

https://miro.com/app/live-embed/uXjVJdIUgFs=/?embedMode=view_only_without_ui&moveToViewport=-5803%2C-13754%2C6326%2C2839&embedId=377143912981

Booth Sketch


Personal Reflection

Booth Concept & Product Idea

Exploring my booth concept through the lens of Mushishi helped me understand how creativity can reflect real-world values, such as sustainability and compassion. The series’s quiet, introspective storytelling about invisible forces in nature made me think deeply about what we often don’t notice or value, like food waste. That inspired Mizuno Megami, a concept based on rebirth, harmony, and appreciation for overlooked things. It also aligns with The Lost Food Project’s goal of giving forgotten or surplus food a second life.

My products, Kouki Cookie and Uro-Uro Tea, reflect this concept in both design and ingredients. By using surplus items like stale oats, overripe fruit, and herb scraps, I realized how even “unwanted” things can become something warm, comforting, and purposeful. The mind mapping process helped me tie together my inspirations and see how every creative detail, name, flavor, color, and meaning can communicate a bigger message.

Problems and Solutions

Coming up with a concept that was both creative and meaningful took longer than I expected. I didn’t want something shallow or aesthetic-only. I wanted it to feel personal and match TLFP’s values. I explored different anime before settling on Mushishi, which gave me the emotional and philosophical depth I was looking for. Its themes of invisible beauty and natural balance inspired Mizuno Megami, a name that symbolizes the idea of rebirth and second chances.

The challenge was also making the products attractive and sellable while using food waste. To solve this, I researched what kinds of ingredients TLFP rescues and found ways to reuse them in appealing recipes, like using overripe bananas for chewy cookies, or citrus peels and leftover tea herbs for a refreshing iced tea. Naming them after actual mushi (Kouki and Uro-Uro) helped them feel like part of a world with deeper meaning. This process taught me how creativity, when rooted in empathy and sustainability, can go beyond just making a product it can tell a story.

Refrence list:

The Lost Food Project. (n.d.). About us. Retrieved July 17, 2025, from https://www.thelostfoodproject.org/about-us/#:~:text=At%20the%20core%20of%20our,tolerate%20any%20form%20of%20discrimination

The Anime Hub. (2017, January 14). Mushishi analysis part 1 – A Shinto world. WordPress. https://theanimehubcom.wordpress.com/2017/01/14/mushishi-analysis-part-1-a-shinto-world/#:~:text=Overall%2C%20many%C2%A0of%20Mushishi%E2%80%98s%20atmospheric%20and,and%20few





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