EXERCISE 2: IDEATION (Karin Tamura 0138323)
Mindmaps
Concept
Product 2: Kiki Crumb
I learned a lot through developing my concept “Bite for a Change” and making the products. At first, I struggled to make the drink both healthy and visually unique. I wanted a magical purple look without using artificial colors. After some research, I found that butterfly pea flower turns purple with citrus, which was the perfect natural solution.
Another challenge was how to connect the product with the social message. I solved this by adding QR codes and awareness messages to each item, so people can learn about food waste and The Lost Food Project while enjoying the snack or drink.
I also found it a bit difficult to organise all my ideas at first, especially when trying to link the concept, product design, and social issue together clearly. But making mind maps helped me to sort my thoughts and stay focused throughout the process.
For the booth, one difficulty was how to express the concept of Kiki’s Delivery Service and the gentle, magical theme in a small and simple space. I wanted it to feel warm, comforting, and socially meaningful. To solve this, I decided to use a purple colour base and decorate the booth with flowers to reflect kindness and sustainability. I also included a letter symbol, which represents the happiness of receiving a personal delivery, and had the seller dress like Kiki to complete the theme. These elements helped bring the concept to life and made the booth feel more heartwarming and inviting.
Through this project, I realised that I could create my own concept and turn it into a product that contributes to social good. It was a very meaningful learning experience for me, and I’m glad that I was able to think of everything from the product idea to the booth design by myself.
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