Exercise 2: Ideation (Lee Yau Zu 0138730)


https://www.canva.com/design/DAGtWOxgueM/uWnWeXLrUReS_O6MxIUGfg/edit?utm_content=DAGtWOxgueM&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


https://www.canva.com/design/DAGtWbOdURo/ZCRqLgUTsGlqOcrnYHOcfw/edit?utm_content=DAGtWbOdURo&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


https://www.canva.com/design/DAGtYLWAY-U/dPntGche3gEZ-Kw0TzchKA/edit?utm_content=DAGtYLWAY-U&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


Logo Design

catchy

Reclaims the value of imperfect produce


Product 1


Recued Veggies and Wrap



Product 2


Leftover rice and chopped surplus veggies

 egg and flour fry


Booth design


Personal Reflection 

Creating the Dirty Delicious booth taught me that food doesn’t need to be perfect to be meaningful. We live in a world that throws away so much, yet just a little creativity and care can transform “imperfect” ingredients into something joyful, nourishing, and full of impact. At first, I was nervous. Could we really pull this off? Would people care about rescued food? 

Issue I was having trouble with was setting an ideal price for my items since the price range of ingredients weren't clearly mentioned online, the majority of the ingredients would appear to be quite pricey online so I preferred to personally visit a local supermarket in order to have the minimum cost price level to work out a price range to have the profit margin earned for bigger donation.

Designing the product mind maps also revealed to me the need to think out every detail. This exercise taught me how to combine creativity with purpose and how even tiny ideas can have a great effect. And I’m hoping that our little booth, with its quirky name and rescued meals, stood for something bigger hope, sustainability, and second chances.


Reference List

The Lost Food Project (Malaysia) 

        Mission and real-life food rescue model:

        https://www.thelostfoodproject.org

UN Environment Programme – Food Waste Facts

        Global statistics and why reducing food waste matters:

        https://www.unep.org/resources/report/food-waste-index-report-2021

The Real Junk Food Project (UK)

        Community cafés using only surplus food – wraps & sandwiches are key menu items:

        https://trjfp.com

Love Food Hate Waste (UK)

        National campaign offering tips and recipes to reduce food waste at home.

        https://www.lovefoodhatewaste.com

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