Exercise 2: Ideation (Shree Sha Vaishnavi Nair A/P Vasu 0139143)

Booth Concept Mind Map



Canva Link : https://www.canva.com/design/DAGs3hney6s/CnzXOSkyQRhM_pQEK34Ljg/edit?utm_content=DAGs3hney6s&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
 

Product 1 Mind Map 


Canva Link: https://www.canva.com/design/DAGs7aoR7yg/d2eSJqb7xzX9EWluNVhEOQ/edit?utm_content=DAGs7aoR7yg&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton



Product 2 Mind Map


Canva Link :https://www.canva.com/design/DAGs7nnxQuE/LtwsuuK6ZUlOqsFJfHVUMw/edit?utm_content=DAGs7nnxQuE&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


Booth Sketch


Canva Link: https://www.canva.com/design/DAGtOzAv10s/JqHMzPAMq5TI03PtBFfe7Q/edit?utm_content=DAGtOzAv10s&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Brand Logo





Canva Link:https://www.canva.com/design/DAGtDQD3kC8/92v1uXbixMU5v2I6lQl14g/edit?utm_content=DAGtDQD3kC8&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Product 1 Sketch


Canva Link:https://www.canva.com/design/DAGtPC6BmcU/xKAUlc9UDzsYIc3T_xN2UQ/edit?utm_content=DAGtPC6BmcU&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


Product 2 Sketch


Canva Link:https://www.canva.com/design/DAGtPJKVlHc/YSwW93R1rW3clnzXCLlKeQ/edit?utm_content=DAGtPJKVlHc&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton


Personal Reflection: 

Choosing a concept that would fit the goal of  The Lost Food Project was slightly tough but doing research  helped me realize that the Bee Movie would suit my concept the best. The message of the movie went well with the core values of the The Lost Food Project (TLFP). Once I had been fully satisfied the concept, I came up with the name "BuzzBites" as my concept name as it relates to the Bee Movie as well as my mock products which are dessert bites.
 
 The next issue I faced was setting an appropriate pricing for my products as the price range of ingredients were not fixed online, most of the ingredients would seem to be very highly priced online so I had to visit a local supermarket in person to ensure that I have the cheapest price point for costs to set a price range to ensure the profit earned would be reasonable and that the price range would not be too expensive for our target audience which is UOW students & staff.


Reference List: 

“Bee Movie.” Wikipedia, 18 Nov. 2020, en.wikipedia.org/wiki/Bee_Movie.

DKSH. (2023, February 2). DKSH partners with The Lost Food Project to combat urban poverty in Malaysia. Retrieved from https://www.dksh.com/global-en/home/media/news/dksh-partners-with-the-lost-food-project-to-combat-urban-poverty-in-malaysia

Mini Me Insights. (2023, February 3). DKSH partners with The Lost Food Project to combat urban poverty in Malaysia. https://www.minimeinsights.com/2023/02/03/dksh-partners-with-the-lost-food-project-to-combat-urban-poverty-in-malaysia/

The Lost Food Project. (n.d.). About us. Retrieved June 25, 2025, from https://www.thelostfoodproject.org/about

“The Lost Food Project.” SimplyGiving.com, 2016, legacy.simplygiving.com/social/thelostfoodproject.

“The Lost Food Project | LinkedIn.” Linkedin.com, 2016, my.linkedin.com/company/the-lost-food-project.

to, Contributors. “Bee Movie.” Dreamworks Animation Wiki, Fandom, Inc., 2025, dreamworks.fandom.com/wiki/Bee_Movie.

U.S. Environmental Protection Agency. (n.d.). Preventing wasted food at home. Retrieved June 25, 2025, from https://www.epa.gov/recycle/preventing-wasted-food-home 


“Bee


 


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