Exercise 2: Ideation (Sylvia Wong Qian Rou 0138636)




Concept Idea




 Product 1



Product 2



Sketches







Link for all progress
https://www.canva.com/design/DAGtVgwKPYo/3xJAechdx7EqsySHY2Y0-g/view?utm_content=DAGtVgwKPYo&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=haf04eac818

Personal Reflection 
Booth Concept & Product Idea 

Creating concept and product mindmaps helped me understand how a simple idea, such as “beans,” can represent much more than just food. Through research and brainstorming, I learned to connect creative inspiration from the movie Ratatouille with real-world issues like food waste and hunger. By building the concept around “BeanKind,” I discovered how storytelling and design can raise awareness for The Lost Food Project’s mission in a meaningful way.

Creating the product mind maps also showed me the importance of thinking through every detail. This process taught me how to merge creativity with purpose and that even small ideas like beans can make a big impact when combined with kindness, sustainability and action.


Problems and Solutions

During the mind map process, I had trouble connecting my fun product idea to The Lost Food Project’s mission. At first, I didn’t know how beans could represent food waste awareness. I solved this by using Ratatouille as my inspiration and created the concept “BeanKind” to show that small, simple ingredients can make a big impact. Naming the products was also difficult, but after brainstorming, I chose “BeanKind Brew” and “BeanCycle Bites,” which fit the message of sustainability. Lastly, I made the products more realistic by reusing leftover bean pulp for the snacks, reducing waste. This process taught me how to turn creative ideas into something meaningful.




References 

Bird, B. (Director). (2007). Ratatouille [Film]. Pixar Animation Studios; Walt Disney Pictures.

             DKSH. (2023, February 13). DKSH and TLFP provide 83,000 meals to Malaysia’s urban poor.  https://www.dksh.com/my-en/home/media/news?id=tag:xml.newsbox.ch,2023-02-                13:1121.english

            Food and Agriculture Organization of the United Nations. (2013). Food wastage footprint: Impacts on natural resources. Retrieved from https://www.fao.org/3/i3347e/i3347e.pdf

      Global Giving. (2024, February 13). Small things that make a big difference in the world. https://www.globalgiving.org/learn/small-things-that-make-a-big-difference-in-the-world/ globalgiving.org

            Healthline. (2018, December 13). Adzuki beans: Nutrition, benefits and how to cook them.                     https://www.healthline.com/nutrition/adzuki-beans                                                                                 netmeds.com+2healthline.com+2allrecipes.com+2

            Healthline. (2023). Mung beans: Nutrition, benefits, and how to cook them.                                               https://www.healthline.com/nutrition/mung-beans


      The Lost Food Project. (n.d.-a). What we do. Retrieved June 25, 2025, from                                                     https://www.thelostfoodproject.org/what-we-do

             The Lost Food Project. (n.d.-b). About us. Retrieved June 25, 2025, from                                         https://www.thelostfoodproject.org/about-us

            United Nations Environment Programme. (n.d.). Goal 2: Zero hunger. Retrieved June 25, 2025,                 from https://www.unep.org/topics/sustainable-development-goals/why-do-sustainable-                    development- goals-matter/goal-2

        Vocal Media. (2025, June 15). How to save the planet: everyday actions and inspiring eco projects. Retrieved from https://vocal.media/earth/how-to-save-the-planet-everyday-actions-and-inspiring-eco-projects vocal.media
















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